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Shoppers Do Not Read Nutrition Labels Thoroughly

How carefully do you inspect the 'Nutrition Facts' when you're at the store?

nutrition label in black and white

Photo: Dan Domme (Flickr)

Would putting simpler labels on the front of packaging help you choose healthier options?

According to a recent study, most people don’t pay as much attention to food nutrition labels as they say they do. Researchers used a computer simulated shopping program and eye tracking technology to record what shoppers actually look at.

What they found is that while many people do check labels, they only sort of glance at them, mostly noting the calories per serving and a few other things.

This is why — in part thanks to this study — there’s a movement afoot to require that simplified nutrition labels be placed on the front of packages. Then shoppers could more easily see which foods are high in calories, fat, and salt, and which are more healthful.

Read More:

  • Study: Why People Don’t Read Nutrition Labels (Time)
  • A Plan To Rate Nutrition Of Food With Stars (New York Times)

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