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Gen Z, other young voters could make difference in election

By Aubrey Wright

Posted November 1, 2024

Stickers on a table. The center sticker reads "My Vote Counts" with a large checkmark forming the V.

There are about 41 million eligible Generation Z voters. (Lauren Chapman/IPB News)

With a tight presidential race and important local races, voters are feeling the weight of the 2024 General Election.

Both major parties hope for turnout from a promising group: voters under 30.

Today’s under 30 group consists of Generation Z and some young millennials. Many of these voters are college students, young professionals and recent graduates, said Laura Merrifield Wilson, University of Indianapolis associate professor of political science.

More than 8 million voters are eligible to vote for the first time this year, according to the Center for Information and Research on Civic Learning and Engagement. There are 41 million eligible Gen Z voters, CIRCLE reported, with about 45 percent being people of color.

“This being a very exciting and very close presidential election, this is where we could really see those younger voters making a difference and tipping the scales, if they turn out to vote in the ways that we're seeing quite possibly happen for this cycle,” Wilson said.

In 2020, 66 percent of U.S. adults voted, according to the Pew Research Center. Adults under 30 made up about 15 percent of the turnout.

It’s difficult to predict how many young people will vote in the 2024 Election. CIRCLE reported Gen Z voters are more engaged than previous generations, and they voted at a higher rate in the 2022 midterm elections.

“They do tend to lean more liberal, but there's some division there,” Wilson said. “You have some conservative younger voters too.”

Key issues for young voters

Wilson said young voters tend to be much more socially-oriented than other generations.

“The LGBTQIA+ community is really important,” Wilsons said. “Obviously, abortion is very important to many voters this election cycle, but especially to younger voters. And we also see some of those culture wars issues being impactful in terms of how these younger voters think too.”

NPR reported divides on the war in Israel and Gaza could impact the presidential election between Vice President Kamala Harris and former President Donald Trump. Some young left-leaning voters and activists say they won’t vote for Harris because of the Biden administration’s support of Israel.

Climate change is also a big issue for young voters, Wilson said. NPR reported enthusiasm for Harris’ campaign from climate activists after Biden dropped out.

School safety and gun control are also on the minds of young voters. According to the Washington Post, more than 383,000 students have lived through 417 school shootings since 1999.

Wilson also noted the #MeToo movement against sexual harassment and assault as and the COVID-19 pandemic as influences for young voters.

“They tend to care less about economic issues at this point, but that's true of most generations as younger voters,” Wilson said.

Aubrey is our higher education reporter and a Report For America corps member. Contact her at aubmwrig@iu.edu or follow her on X @aubreymwright.