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Don't Sweet Talk Me: Sugary Drinks In The News

soda pop

Maybe you're sugared out after Halloween treats, but news reports are holding a lens to sugar sweetened beverages.

Researchers at the Yale Rudd Center for Food Policy and Obesity found advertisement directed at children from sugary beverage makers doubled in the two years between 2008 and 2010, despite calls for reduced marketing of unhealthy foods for children.

More shocking still are the number of ads directed at Hispanic and African American youth. Hispanic children saw 49 percent more ads than caucasians, and teens saw a whopping 99 percent more ads on Spanish-language television. African American youth saw 90 percent more ads than white youth.

Illinois released a study that found a one-cent tax on soda would make a 1.5 billion dent over a decade in health care spending.

The Chicago Tribune suggests the looming 2012 Farm Bill has something to do with all the sweet talk.

Those consistently opposed to sugary beverages are continuing to find evidence to support their cause, but translating that into policy may be another story.

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