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IU loses $1.3 million on eclipse day event

By Ethan Sandweiss

Posted June 28, 2024

About 9,400 tickets were distributed. IU estimates that only 3,000 to 4,000 showed up on the day. (Lucinda Larnach / WFIU-WTIU)

Indiana University lost $1.3 million on its April eclipse event at Memorial Stadium.

The Hoosier Cosmic Celebration delivered impressive headliners including Grammy-nominated singer songwriter Janelle Monae, Emmy-winning Star Trek lead William Shatner and astronaut Mae Jemison, the first woman of color in space. It also featured local performers such as the Marching Hundred, music students from Jacobs and IU dancers.

Indiana University lost a net $1,358,418.77 on the event, according to information obtained through a records request. With a $1,626,609.02 bill, it generated $268,190.25 from sponsorship, parking, and ticket sales.

Much of the bill went to facilities costs such as staging, equipment and staffing. Artist fees and travel arrangements made up the second highest category in IU’s breakdown.

IU originally was selling tickets for $15 to students but gave them out for free in the week leading up to the event.

About 9,400 tickets were distributed. IU estimates that only 3,000 to 4,000 showed up on the day.

Poor turnout can be at least partially attributed to far-off estimates about the number of tourists coming to Bloomington to witness the eclipse.

News outlets, including WFIU/WTIU, shared projections and quoted workers in the tourism industry who anticipated historic crowds coming to Bloomington. University and city leaders told residents to prepare for 300,000 visitors. Around 50,000 showed up: far below estimates.

IU spokesperson Mark Bode provided the following statement:

“Planning for the Hoosier Cosmic Celebration began in 2019 with the formation of a university-wide leadership task force. The task force consulted with universities who had previously experienced the path of totality and used that knowledge to organize a major event to both inspire attendees with a showcase of IU's excellence and provide the campus community a safe place to watch the eclipse amidst an expected influx of up to 300,000 expected visitors in Bloomington.

"Although we saw lower-than-expected numbers of people in the Bloomington community for the eclipse, IU was proud to provide a rewarding experience for those who attended the Memorial Stadium event and experienced the eclipse along with incredibly talented performers and pioneers in their field, as well as IU students, faculty and staff who performed and composed pieces for the event.

"Additionally, Indiana University was able to highlight its faculty expertise and research on a national scale through media coverage in the weeks and months leading up to and during the total solar eclipse.”