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Convention center expansion lays out site plans, naming process

By Joe Hren

Posted November 18, 2024

Render update of the expansion project, east side, west side, then front north. (Schmidt Associates, Convergence Design)

Architects are fine tuning the site plan in the final design phase of the Monroe Convention Center expansion.

That includes adding wider sidewalks on Third Street corners that will decrease in size, allowing a median for a bus drop-off area. Other details plan for underground stormwater detention, utility location, and a spot for the kitchen grease interceptor.

Capital Improvement Board members met Wednesday afternoon.

A landscaping plan shows smaller trees on the north and east sides of the building and larger trees on the west side. Sidewalk paving patterns complement the building design.

Convention Sales Manager Shawn Ballard said Bloomington tourism leaders are working on a marketing and branding plan.

“We’ve done a lot with professionals through basically about a four-hour radius from Bloomington, Chicago to Nashville, and Columbus, Ohio and we’re performing about five times better than the industry average,” Ballard said.

Main entrance render at corner of Third St. and College Ave. *(Schmidt Associates & Convergence Design)*

Along with branding comes the question of a name – now it’s called the Monroe Convention Center, but most people don’t know or even look up a county name to find the convention center.

Board President John Whikehart says the Board will select a facility name, subject to the review by the mayor and president of the county commissioners.

“There was some previous legwork done that will again become part of that, we can incorporate in our conversation in December as we move forward with how we want to proceed with the naming process,” Whikehart said.

The next meeting is scheduled for Dec. 11.