Posts tagged movies

April 30, 2012

Will H. Hays: Hollywood’s Moral Compass

As films became increasingly risqué in the Roaring 20s, Hollywood attempted to preempt governmental intervention with a self-regulating system, the Hays Code.

Marketing Ben-Hur

An epic tale by a Civil War general spawned a marketing frenzy that set a precedent for the commercial campaigns accompanying every blockbuster movie today.