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USDA proposes new rule on 'Product of U.S.A.' label

By Clayton Baumgarth

Posted March 7, 2023

These voluntary labels aren't always what they seem. (Amy Bushman - WFIU/WTIU)

On Monday the USDA proposed a rule that would limit the use of the voluntary “Product of U.S.A.” label exclusively to meat, poultry, and egg products derived from animals born, raised, slaughtered and processed in the US. 

Under current policy, imported products can bear a “Product of U.S.A.” label if it is repackaged at a USDA-inspected plant.  

Angela Huffman, co-Founder and Vice President of Farm Action said the advocacy group is pleased with the announcement. 

“It's time to end these fraudulent labeling practices,” she said. “We're excited about the choices that this is going to open up for consumers, and the impacts for our local farmers and ranchers and in our rural communities.” 

Read more: USDA updating organic food labels

Mislabeling started in 2015 after Congress rolled back Mandatory Country of Origin Labeling (MCOOL) for beef and pork. Currently MCOOL covers lamb, chicken other food commodities. 

Huffman said her group has been lobbying against the move ever since. 

“We’ve been fighting this issue, fighting for change for about five years, because that's when we really just started hearing from a lot of cattle producers here in the US having to compete with these imports,” she said. “They don't have to meet the same standards that are required of them here in the US.” 

Twelve percent of all meat sold in the US claims the “Product of U.S.A.” label. It’s hard to say exactly how widespread the misuse of the label is, but according to Huffman, the four largest beef companies in the US that control 85% of the market are likely culprits. 

“For corporations that are doing most of the beef processing in the US, there’s JBS and Marfrig,” she said. “Those are both Brazilian corporations, so they're definitely doing a lot of imports. And then there's Cargill and Tyson, which are US companies, but they're also operating globally.”  

In order for the proposed rule to become a proper regulation, the rule will next be published on the federal register any day now. 

“At that point, that'll trigger a 60-day public comment period,” Huffman said. “And that's where we're going to be encouraging everybody to go online, submit a comment, let the USDA know that you support this rule. Then at that point, that window will close, USDA will review the comments, and then we would expect this rule to go into effect.” 

Read more: Number of farms in Indiana decreased slightly in 2022

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