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Study shows politics is having a major influence on who we date

By Sara Molina

Posted February 14, 2023

IU Professor and Kinsey Institute Executive Director Justin Garcia.

Kinsey Institute Executive Director Justin Garcia. (Zach Herndon, WFIU/WTIU News)

Single people all over the country are shifting their outlooks on dating, according to a recent study conducted by Kinsey Institute researchers and scientific advisors from Match.

The study is called Singles in America and has been conducted annually since 2010. The 2022 study depicts never-seen-before trends, including “conscious dating”, a preference in political parties and more.

Read more: Match.com releases data about dating life during COVID-19

Most of the findings align with the idea that singles are increasingly thoughtful about what they look for in a partner, Kinsey Institute Executive Director Justin Garcia said.

“Singles are saying, ‘I want someone who’s a good match, I don’t care about their race, ethnicity, religion,’” he said. “They focus much more on qualities of that person that they think make an interesting partnership or relationship.”

Singles, especially young people, are choosing to take more time forming meaningful relationships rather than participating in hookup culture, Garcia said. Experts call this “slow love”.

The rise in slow love trends may be the result of a few historic factors, including the end of World War II and the ongoing fight for women’s rights and independence.

“Women are more empowered, particularly in their intimate lives,” Garcia said. “This is a great thing, we’re more in charge of our intimate lives than ever before.”

Another factor increasing slow love is the increasingly older reproduction age, Garcia said. This creates a larger window for dating, and in turn there is not as much pressure to marry at a young age.

The study has asked America’s singles politically charged questions in the past, but recent years have shown a dramatic rise in the importance of political opinions while looking for a partner.

The trend started in 2016, rising in accordance with the presidential election. Political questions have held steady popularity since then, with the recent study solidifying this.

The 2022 report asked questions regarding the overturning of Roe v. Wade, researchers found a person’s opinion to play a big factor on their dating life.

“Things that were taboo a decade ago are now more open for discussion,” Garcia said. “They’re often center stage in terms of things that people want to know.”

Garcia predicts this trend will continue.

The Singles in America study will continue to draw information yearly from thousands of singles to better understand dating, romantic and sexual trends.

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