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Oliver Winery undergoing $12.6M expansion

By Liz DeSantis

Posted May 11, 2023

The sign leading into Oliver Winery.

Oliver Winery has operated for more than half a century north of Bloomington. (Liz DeSantis / WTIU)

Oliver Winery and Vineyards on the northside of Bloomington announced a $12.6 million expansion to meet growing national demand. 

The winery is the 28th largest in the country and has had an average annual growth rate of more than 9% over the last decade. 

The expansion will include hiring at least 21 new workers and increasing warehouse space and bottling capabilities in its facilities off Sample Road. 

The Hoosier business has grown to distribute wholesale in 42 states since opening more than 50 years ago. CEO Julie Adams said that much of the new expansion efforts will go towards reaching growing markets outside of Indiana.  

“We sell a lot of wine and have a lot of growth these days in Texas, and in Florida and Georgia,” Adams said. “So, we’re really excited to bring more wines to those areas of the country.” 

Winery Operations Director Pete Batule said that the winery has more than doubled its bottling capabilities in the last year. Now, the winery’s location in Bloomington is capable of bottling more than 200 bottles a minute to produce 5,000 cases of wine a day. 

However, Batule said the company still has a number of ways to  increase production including running multiple shifts and bottlingfive days a week. 

The winery expanded its warehouse by around 15,000 square feet in the last two weeks and has already nearly filled the new area with product. 

Batule said the winery has run into trouble finding new employees with the right skillset since there are not many other large wineries in the area.  He said Oliver is focusing on developing training programs and growing its own talent in-state. 

“We have some pretty developed training programs to make sure that whoever we bring in is given the right time and training to help make the best wine that we can,” he said. 

Winery officials said that much of the growing demand is because of the release of their new sweet rosè, Melon Mint Moscato. 

Adams said that the winery has been able to carve out a niche in the industry with some of these “innovative” wines despite not being located in traditional wine country. She said the light-fruit-forward wines especially appeal to a younger demographic. 

“New consumers to wine, you know, can often find it intimidating, and we really like to lead with these kinds of wines,” Adams said. “We feel like that with newer younger consumers as well as, you know, a broad variety of consumers, the flavors appeal to them.” 

Adding to its fruit collection, Oliver Winery is getting ready to roll out another new limited-run Key Lime Pie wine over the summer months. 

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