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NIL has changed the recruiting game but not for IU

iu sports with students and flags

(Indiana University )

NIL has changed the recruiting game for many universities and college athletes. College athletes are able to profit off their name, image, and likeness while still abiding by the NCAA’s pay to play rules. 

While many believed individuals would hire athletes for sponsorships and services, some have formed collectives to pay athletes for being athletes at the school they want them to attend. This has caused concern about the purpose of NIL and its involvement in athlete recruiting.  

Galen Clavio, the director of IU’s sports media program, said these pay-to-play payments are nothing new, just brought into the light. 

“It’s taken an economy that already existed and was largely underground and has forced it above ground and also brought additional people into it,” Clavio said. 

Although many are shocked by what has become of NIL, Clavio said it is the natural evolution of an already existing market. 

While many question the legitimacy of these collectives and the thin line on pay-to-play, IU plans to continue to honor NCAA rules.  

“We do a lot of education with our student-athletes on you have to perform a service to get the money, there is no pay-for-play, and it cannot be utilized as an inducement,” said Jeremy Gray, IU’s senior associate athletic director. “Those are basically the three rules that you have to follow.” 

Gray says IU’s athletes have been and will continue to utilize their NIL in the future.

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