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Ticket prices set to rise after IU unveils new Personal Seat Donation

By Elyse Perry

Posted January 28, 2025

A bird's eye view of an empty Memorial Stadium.

The 2025 plan includes reseating all current season ticket holders. (Courtesy: IU Athletics)

After the most successful football season in IU history, ticket prices for 2025 are going up—with a new twist.

The IU Varsity Club has introduced the new Personal Seat Donation program, requiring most fans to make a donation with each season ticket purchase. The donation could be up to $250 per ticket based on seat location. The proceeds support the Student-Athlete Scholarship fund.

IU is following the lead of other Big Ten schools, looking for fresh revenue streams to fund scholarships, maintenance and revenue-sharing initiatives.

The IU Varsity Club declined to comment.

Ohio State University started its per-seat donation program in 2022. Donation prices for season ticket holders reach $1,500 per seat at Ohio Stadium, nearly doubling the price of the season ticket alone.

Many other Power 4 universities have implemented similar donation requirements for season ticket holders.

Memorial Stadium will see a full re-seat for season ticket holders in 2025, the first in three years.

The 2025 plan debuts a new level of seating with the new East Side Club section. The section will be in the lower half of the stadium between the 35-yard lines. East Side Club members can purchase access to an indoor lounge.

To determine seat selection, the Varsity Club will use the IU Athletics Priority Point system, giving long-time ticket holders the first chance to pick their seats.

The plan includes six tiers, with the most expensive, Tier 1, priced at $726—$476 for the seat and $250 for the donation. Tier 6 is the only tier that does not require a donation.