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IU joins other Big Ten schools selling beer at b-ball games

By Ethan Sandweiss

Posted September 21, 2022

Students storm the court after IU defeats Purdue Thursday night at Assembly Hall.

An IU-Purdue game in January. Boilermakers can already buy beer in their home stadium. (Joe Hren WFIU/WTIU News)

Hoosier fans soon will be able to buy beer at basketball games, according to a Monday announcement from IU Athletics. Starting Oct. 7, IU will join ten other Big Ten schools, including Purdue, which already sell alcohol at concessions.

IU began permitting alcohol sales at Memorial Stadium in 2019 and currently sells beer at football, baseball, and soccer games. IU Vice President and Director of Intercollegiate Athletics Scott Dolson said in a press release that the move to sell beer at Simon Skjodt Assembly Hall was made following a successful rollout at other sporting events.

Read more: Big Ten lands $7 billion, NFL-style TV contracts

“We continue to receive very positive feedback about our decision to introduce this option at a number of our other home sporting events, which makes this decision a logical next step in our ongoing efforts to improve the experience for our passionate Hoosier fans,” Dolson wrote.

For many Big Ten schools, beer is a recent addition to basketball games. The University of Minnesota began offering beer at concessions as recently as 2019, while Northwestern started selling in 2020. Big Ten newcomers UCLA and USC began selling beer last year, and Penn State announced a proposal to sell alcohol just this month.

Jeremy Gray, athletics director of strategic communications, said that observing other schools as well as alcohol sales at other IU games helped inform the decision.

“We’ve looked at studies of other institutions that have done this,” said Gray. “We looked at the challenges as they relate to it as well as the opportunities, and felt it was the right time to bring beer sales to Simon Skjodt Assembly Hall.”

In addition, several Big Ten schools are awaiting decisions that would determine whether they serve alcohol at basketball games. The Michigan legislature is considering bills that would allow alcohol sales at college sporting events, and the University of Nebraska Board of Regents lifted a ban on alcohol sales in February, although the school does not currently sell beer.

The trend toward alcohol sales at college sporting events isn’t restricted to the Big Ten. NCAA Division I Council lifted its ban on alcohol sales in April 2018, opening the doors for expanded concession offerings at NCAA events.

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