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Indiana unveils new highway welcome signs that use tourism agency campaign

By Brandon Smith

Posted May 18, 2023

Indiana will post 76 new highway welcome signs on interstates and roads that enter the state. (Courtesy of the Governor's Office)

The state is rebranding the highway signs that welcome people to Indiana ahead of this month’s Indianapolis 500.

The new signs will align with the state’s current tourism campaign.

The Indiana Destination Development Corporation – the state’s tourism agency – unveiled its “IN Indiana” campaign last year.

Join the conversation and sign up for the Indiana Two-Way. Text "Indiana" to 73224. Your comments and questions in response to our weekly text help us find the answers you need on statewide issues.

Road signs welcoming people to the state will now use that slogan. “More To Discover IN Indiana” will adorn 19 interstate signs that will be installed by May 26, ahead of the Indianapolis 500 race weekend. Fifty-seven more state entryway signs will be put up by the end of June on non-interstate routes.

The total cost of the new signs is $43,000.

Brandon is our Statehouse bureau chief. Contact him at bsmith@ipbs.org or follow him on Twitter at @brandonjsmith5.