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Bloomington Transit launching new zone-based microtransit service

By Lucas González

Posted May 31, 2024

Bloomington Transit is launching a new on-demand microtransit service called BLink starting July 15. (Courtesy, Bloomington Transit)

Bloomington Transit is launching a new on-demand microtransit service starting July 15.

It’s called BLink (pronounced like “blink”), and it’s meant to improve access to underserved areas.

BLink will offer service between three “zones” of the city: Downtown, East, and North.

Riders can request a ride anywhere in the three zones and they’ll be directed to a pickup point within a quarter of a mile of their location. There are 150 pickup points between the three zones.

They can request to be dropped off in another zone, at a specific in-zone location, or at a fixed-route bus stop.

Users can book rides up to 24 hours in advance. The service is available Monday through Friday from 6 a.m. to 7 p.m.

Rides cost $2 each and can be paid with cash, token transit, or through an upcoming BLink smartphone application being developed by the software company RideCo.

The app will be available no later than June 19, according to BT Planning and Special Projects Manager Shelley Strimaitis.

However, Strimaitis said that between June 19 and July 15, only riders eligible for BT Access — a door-to-door service for persons with disabilities — will be able to book trips on the app.

“Of course, current BT Access clients will still be able to book rides and find out information about their rides by calling into our offices as they do now,” Strimaitis said.

She added that when BLink launches in July, riders will be able to book BT Late Nite trips through the app. Late Nite is a voucher program that offers subsidized Uber and Lyft rides within a designated zone after BT’s regular service hours.

“RideCo has been able to have essentially full integration with Uber, meaning riders can fully book their ride within the BLink app,” Strimaitis said. “If a rider selects Lyft as their Late Nite provider, they will get a search result in the BLink app that will just link them out to the Lyft app to complete their booking.”

Strimaitis said July 15 marks the start of BLink’s first phase. BT will evaluate its effectiveness and demand during that time.