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14 IU athletes sign NIL deals to promote Hoosiers For Good charities

By Patrick Beane

Posted April 8, 2022

Indiana's Trayce Jackson-Davis poses during media day.

(Pat Beane/WTIU)

Hoosiers For Good has signed 14 Indiana University athletes to NIL deals worth $470,000, the organization announced Thursday.

The Hoosier athletes will use their social media platforms and in-person appearances to raise awareness for eight Indiana charities. Athletes will be compensated depending on the reach of their platforms.

“From the outset, we have been intentional in identifying student athletes who have a platform and the ambition to positively impact communities in Indiana through charitable participation,” Hoosiers For Good executive director Tyler Harris said in a statement. “We believe this first class of Hoosiers For Good student athletes, and all subsequent classes, will drive real value for our charitable partners.”

Trace Jackson-Davis and Race Thompson of the men’s basketball teams are among the athletes signed by Hoosiers For Good. Both have eligibility remaining but could choose to enter the NBA draft.

Former IU athletic director Fred Glass, now the legal counsel for Hoosiers For Good, said in the statement that the agreements can not require the athletes to be enrolled at IU to receive NIL benefits.

“It is worth expressly noting that we are not announcing, and cannot announce, that any or all of these students are definitely staying at IU for their next season of eligibility,” Glass said in the statement.

Jackson-Davis and Thompson are partnered with the Turnstone Center and Stop the Violence organizations.

Women’s basketball stars Grace Berger and Mackenzie Holmes are partnered with Indiana Wish.

“As a student athlete I am always looking for ways to impact my community, and I'm so excited to be a part of the work that Indiana Wish is doing to grant wishes for kids,” Holmes said in the statement.

Other athletes include football’s Matthew Bedford, Jack Tuttle, D.J. Matthews, Tiawan Mullen, A.J. Barner and Shaun Shivers, softball’s Brittany Ford, volleyball’s Camryn Haworth, women’s soccer’s Jordyn Levy, and swimming and diving’s Anne Fowler.

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