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On the grounds of the Indianapolis Museum of Art, Oldfields – Lilly House and Gardens, is decorated in the style of Christmas in the 1930s, when the mansion was the new home of Indianapolis businessman and philanthropist Josiah Lilly.
Many who bemoan the commercialism of Christmas consider the phenomenon to be a recent trend. In Indiana, however, corporate wrangling for holiday dollars goes back at least to the 1930s. A southern Indiana town has inspired entrepreneurs ever since town postmaster James Martin began promoting the Santa Claus, Indiana postmark in the 1920s.
Holiday rituals around the country often include tuning in for the 1983 film A Christmas Story . Although it wasn’t a hit at the box office, the MGM feature has assumed its place alongside such holiday classics as Miracle on 34 th Street and It’s a Wonderful Life , thanks to an extended life on TV.
Jerry Seinfeld cites him as an influence, and named his third son after him. In his seminal text, Understanding Media , Marshall McLuhan tagged his work as innovative in its use of the medium of radio. But outside the context of the now-classic holiday flick A Christmas Story , the name Jean Shepherd may go unrecognized.
During the holidays, radio listeners around the nation get their fill of pop tunes about Santa, reindeer and Grandma, in no particular order. Secular holiday music with a rock-and-roll beat is so ubiquitous now that it’s hard to imagine the season without it.