Give Now  »

wfiu logo
WFIU Public Radio

wtiu logo
WTIU Public Television

Choose which station to support!

Indiana Public Media | WFIU - NPR | WTIU - PBS

Should The FTC Regulate Food Advertising Aimed At Children?

kraft ad showing macaroni and cheese dinner

Photo: jbcurio (flickr)

The Federal Trade Commission recently held a forum to discuss the regulation of food-marketing to children. While the "industry-sponsored" Children's Food and Beverage Initiative insists that more regulation is not needed, researchers at the University of Arizona suggest otherwise.

In their investigation (PDF), the researchers found that the majority of food ads produced by self-regulating companies are for junk foods, AND at least 25 percent of junk foods ads come from companies that do not self-regulate. Not only that, healthy food advertisements are almost non-existent.

New Regulations?

The researchers from Arizona aren't the only ones concerned about the importance of food-ad regulation. Together, the FTC, FDA, USDA, and the CDC formed a working group and issued a set of proposed standards for marketing foods to kids (PDF).

Whether or not these standards and recommendations will be implemented, however, is yet to be determined and some commentators even question whether the steps being taken by the FTC are meaningful, or go far enough.

Your Thoughts

What do you think? Should the FTC take a more active role in regulating food marketing aimed at children? Leave a comment and let us know where you stand.

Read More:

  • What Will Stop Food Ads Aimed At Kids? (Atlantic)
  • FTC Hearing on Kids' marketing: a preview (Food Politics)

Support For Indiana Public Media Comes From

About Earth Eats

Harvest Public Media