One month after San Francisco board of supervisors declared restrictions on including toys in McDonald's Happy Meals, a similar ban came before the Superior, Wisconsin council this week for a vote.

And it failed miserably.

Council member Greg Mertzig wrote the proposal and was the only vote of the eight council members in favor of moving the ordinance out of committee to development. His intent was to remove the reward and limit giveaways that target children and encourage them to eat unhealthy fast food meals.

Opponents like Adam Bennis didn't believe it was the government's role to interfere with parental decision making. In relation to the childhood obesity epidemic, Bennis said, "Parents can and should do a better job."

Read More:

• Superior rejects ban on fast food toys (Chicago Tribune)
• Council won't play with kids' fast food toys (Superior Telegram)
• Taking The ‘Happy' Out Of McDonald's Happy Meals? (Earth Eats)