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Update: Taco Bell Says “Thank You For Suing Us”

Taco Bell fights back after statements that their "beef" isn't really beef.

screen shot of Taco Bell's website

Photo: tacobell.com

Along with a video featuring President Greg Creed, Taco Bell has also launched a major national ad campaign defending the quality of their meat.

In response to last weeks’ lawsuit filed against Taco Bell, the “Think Outside the Bun” restaurant is fighting back – hard.

An Alabama law firm claims that Taco Bell’s beef can’t legally be advertised as beef because if only contains 35 percent beef, which goes against the USDA’s 40 percent rule.

Setting The Record Straight

According to Taco Bell’s President and Chief Concept Officer, Greg Creed, Taco Bell uses 88 percent quality USDA-inspected beef and 12 percent seasonings, spices, water and other ingredients that provide taste, texture and moisture.

The recipe breakdown according to Taco Bell includes:

  • 88% USDA-inspected quality beef
  • 3-5% water for moisture
  • 3-5% spices (including salt, chili pepper, onion powder, tomato powder, sugar, garlic powder, cocoa powder and a proprietary blend of Mexican spices and natural flavors).
  • 3-5% oats, starch, sugar, yeast, citric acid, and other ingredients that contribute to the quality of our product.

Other PR Strategies

Along with a video featuring President Greg Creed, Taco Bell has also launched a major national ad campaign.

A full page ad was placed in the The New York Times, USA Today, and The Wall Street Journal that says “Thank you for suing us. Here’s the truth about our seasoned beef.”

Keep checking back for updates on the Taco Bell beef lawsuit.

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Katie Dawson

Katie Dawson is a sophomore at IU majoring in journalism and Spanish. Currently she lives in Bloomington, IN but is originally from Indianapolis. She enjoys cooking, eating and sometimes exercising.

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