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In her humorous columns in The New Yorker magazine, Muncie native Emily Kimbrough frequently referred to her Hoosier roots and world-view.
Many who bemoan the commercialism of Christmas consider the phenomenon to be a recent trend. In Indiana, however, corporate wrangling for holiday dollars goes back at least to the 1930s. A southern Indiana town has inspired entrepreneurs ever since town postmaster James Martin began promoting the Santa Claus, Indiana postmark in the 1920s.