Many who bemoan the commercialism of Christmas consider the phenomenon to be a recent trend. In Indiana, however, corporate wrangling for holiday dollars goes back at least to the 1930s. A southern Indiana town has inspired entrepreneurs ever since town postmaster James Martin began promoting the Santa Claus, Indiana postmark in the 1920s.
Every December, when tiny tots send wish lists to Santa, the U.S. Postal Service directs those letters to a small town in Spencer County , deep in the southern-most part of the state. A 22-foot-high granite statue of Kris Kringle welcomes visitors to Santa Claus, Indiana.