Posts tagged athlete

September 27, 2010

Branding a Great Horse

Today’s star athlete may have a horse to thank for her multi-million-dollar salary and endorsement contracts.

When “Baltimore Bullet” Michael Phelps won his eighth gold medal in the 2008 Beijing Olympics, not only his competitors were left in his wake. With this accomplishment, the swimming champion set a new record for number of first-place wins in a single year’s Olympic Games.