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Study Finds Under Represented Minorities More Likely To Be Cancelled On Using Rideshare Services

By Bente Bouthier

Posted August 3, 2020

rideshare

(WFIU/WTIU News)

A study published this summer says drivers for rideshare services are more than twice as likely to cancel scheduled rides with underrepresented minority groups compared with white customers. 

Jorge Mejia is an assistant professor at the IU Kelley School of Business and co-authored the study.

He says before he and his partner began their study, data had been published revealing Black users of rideshare services had longer waiting times and were more likely to be cancelled on than white customers.

Rideshare companies tried to eliminate discrimination by withholding rideshare user’s information that would give indications of their gender or race until after a ride had been confirmed.

“That got us thinking, now that drivers don’t see the rider until they’ve accepted their request, did the potential for discrimination get removed,” Mejia says.

But Mejia says bias still persists as drivers can still cancel a ride once they’ve confirmed and seen the customer profile.

For the study, Mejia and his partner made multiple customer profiles with a rideshare service that represented white people, underrepresented minorities, or had a profile filter that expressed support for LGBT rights.

Mejia’s study says rides were cancelled at a 3 percent rate for white groups, but at an 8 percent rate for minority customers.

One reason discrimination continues to exist in ridesharing is because the companies are not required to report data on how many rides are getting cancelled.

“We don’t have things like badges that would say this rider appears to cancel five times more on underrepresented minorities than their peers,” Mejia says. “That’s not data that’s transparent to the public.”

He says making this information on cancellations available would help make ridesharing a more equitable experience, but it would probably take a policy initiative.

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