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Salvation Army Falls Short Of Red Kettle Goal

By Network Indiana

Posted February 4, 2016

The Salvation Army's annual Red Kettle Campaign came in under goal this year, and that could mean cuts to services.

Their goal was $3.5 million; they came in just over $300,000 short.

"We're not an organization that has resources, like a lot of reserves, because we spend what we are given to help the clients in need," says Major Bob Webster, Indiana Divisional Commander of The Salvation Army. "So when these shortfalls come they really become painful to us."

A lot of factors likely contributed; there weren't enough volunteers at times to man the kettles, warm weather didn't add much to the Christmas spirit, it rained pretty heavily on their two biggest days, and the economy wasn't doing great at the end of the year.

Their fiscal year runs through September and they are always accepting donations. Webster hopes additional donations will reduce the services that they will ultimately have to cut.

He says they are working on ways to include digital donations to their annual Red Kettle campaigns by adding a card reader that would allow you to use a credit card instead of cash, but they want to ensure that process is as safe as possible.

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