The Top 20 Universities On Social Media (And One Very Angry Snub)
It started innocently enough — with a USA Today College article, and a question on Twitter:
On the list: Two Indiana universities, Butler and Notre Dame. Writers credited the schools’ athletic programs as a primary driver of engagement with social media.
Not on the list: Boston University. That set the Terriers barking — and within minutes, the backpedaling began:
@USATODAYCollege tweeted soon thereafter — after a series of profuse apologies — it would post a revised list of top universities on social media, along with discussion of their methodology. (As of this writing, it hasn’t yet)
Regardless of whether BU belongs on the list, the dust-up speaks to the largely-untapped potential for colleges to engage with students through new-media. Tech experts have argued that connecting professors and students through social media could be a key to increasing graduation rates.
Their (original, now apparently-defunct) list:
- Notre Dame
- Syracuse University
- University of Texas
- Baylor University
- Butler University
- Johns Hopkins
- Harvard
- Ithaca College
- Columbia University
- Emerson College
- Ohio State University
- Duke University
- Arizona State University
- University of Illinois at Urbana-Champaign
- Princeton University
- Tufts University
- Carnegie Mellon
- Mayo Medical School
- Stanford
- University of Minnesota – Twin Cities
