Noon Edition airs on Fridays at noon on WFIU.

In celebration of Pride Month, many businesses and brands sell special edition rainbow merchandise or add the Pride Flag to their logos.

While some see this as an effort to support a historically marginalized community, others argue that corporations are motivated primarily by marketing and the support is insincere.

Last year, Adidas was criticized for selling Pride-themed athletic gear during June while simultaneously sponsoring the men's World Cup in Russia, which has laws discriminating against the LGBTQ community.

Activists have emphasized that in order for highly visible Pride efforts to be deemed genuine, companies should offer more substantial, ongoing support for gay rights.

This week, we'll be talking about corporations participating in Pride and how it affects the LGBTQ community.

You can follow us on Twitter @NoonEdition or join us on the air by calling in at 812-855-0811 or toll-free at 1-877-285-9348. You can also send us questions for the show at news@indianapublicmedia.org.

Our guests:

Chris Handberg, Indy Pride, Inc., Executive Director

Janae Cummings, Bloomington PRIDE Chair

Jon Mills, Cummins Inc., Director of External Communications