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Attorney General Asks FDA For Tighter Rules On E-Cigarettes

The Food and Drug Administration is considering putting new restrictions in place for the sale of e-cigarettes.

Indiana Attorney General Greg Zoeller, along with 39 other attorneys general, signed a letter to the Food and Drug Administration yesterday asking that it place stricter regulations on the advertising and sale of electronic cigarettes.

The initiative aims to deter teen use of e-cigarettes and comes only a few weeks after the Centers for Disease Control and Prevention released a study saying one in ten high school students tried an e-cigarette in the last year. That number doubled from 2011 statistics.

E-cigarettes are not regulated the same way traditional tobacco is, with no age requirement to purchase them and no restrictions on advertising.

It’s the advertising of e-cigarettes that concerns Terry Tolliver, the Deputy Director for Consumer Protection at the attorney general’s office.

“Some e-cigarette companies are using cartoon characters to sell their products,” Tolliver said. “Some of the flavors that are banned in tobacco are now being used to sell e-cigarettes and some of them are especially appealing to children. There are flavors such as cherry, chocolate, gummy bear and bubble gum.”

E-cigarette company Altria said in a statement after the CDC report was released that it does not encourage children using e-cigarettes or any other tobacco product.

The group of attorneys general urged the FDA to meet an October 31 deadline to put these restrictions in place.

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