Give Now

School Corporations Respond To Choice Program With Ads

some parents say their students do not have enough energy to participate in extracurricular activities because of the MCCSC's new, longer school days.

Some public school corporations across Indiana have added a new item to their spending budgets — advertising. Some taxpayer dollars are now bankrolling television, newspaper and internet advertising. Many say it is a product of the state’s School Choice voucher program which gives parents more freedom to choose where to send their kids to school.

Elkhart Community Schools Superintendent Mark Mow says his district will spend $20,000 of its $85 million general fund on advertising to attract students.

“We need to make sure that the program offerings that we have are attractive and meeting kids’ needs, and I think if we do that, enrollment will take care of itself,” he says.

Mow says the amount is not large, but is necessary to remain competitive, adding says his district has bought billboard space around Elkhart. He adds the primary goal is not to attract new students, but to keep current pupils from moving out of the district.

Want to contact your legislators about an issue that matters to you? Find out how to contact your senators and member of Congress here.

What is RSS? RSS makes it possible to subscribe to a website's updates instead of visiting it by delivering new posts to your RSS reader automatically. Choose to receive some or all of the updates from Indiana Public Media News:

Support For Indiana Public Media Comes From