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Post-RFRA, Tourism Officials Must Now Fix The State's Image

By Alexander McCall

Posted April 6, 2015

After a week of national outrage followed by Governor Mike Pence's signature on an amended version of the Religious Freedom Restoration Act, tourism officials across the state are now tasked with improving the state's public image.

Visit Indy Vice President Chris Gahl says some travelers had expressed concerns about visiting the state, saying they were worried the new law would permit discrimination.

"Our marketing and advertising tactics have been refined to really educate about the amendment and that no piece of paper can take away Hoosier hospitality," Gahl says.

Gahl says the tourism bureau spent the last week in "crisis mode," trying to cushion any blows to the city's tourism industry. It's an industry that brought in nearly $4.5 billion in 2014.

"We feel that we can recover from this," he says. "Certainly, it was impeding on our ability to market the city and shine a lot on Indianapolis's welcoming. But at the end of the day, we believe this storm will pass."

Gahl doesn't have official numbers but says it doesn't appear the controversy surrounding RFRA affected attendance at NCAA Final Four events this weekend.

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Post-RFRA, Tourism Officials Must Now Fix The State's Image

By Alexander McCall

Posted April 6, 2015

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