The United Way of the Wabash Valley will be launching a new local food program this fall. The Wabash Valley Mobile Market will allow Terre Haute residents easier access to fresh fruits and vegetables by bringing the produce directly to them. Officials hope this will fill the need for healthier food options in the area.
Troy Fears, the Executive Director of the Wabash Valley United Way says the market will be open year round and is expected to be running by the end of September.
He says, “The concept is very simple. We are going to be pulling a trailer full of fresh fruits and vegetables to various parts of the city of Terre Haute.”
The produce at the Mobile Market will be sold at discounted rates and in exchange for food stamps. Fears says there is a definite need for this type of program in the city.
“There are so many people in our community and all over the community who unfortunately shop at a gas station or a Dollar General store. But they just don’t have access to good healthy foods and we’re trying to change that,” Fears says.”
United Way will be partnering with many local organizations to provide an educational aspect to the program as well. Fears says the program is not just to sell food, but also to educate the community on how to prepare it.
Currently the focus of the program will be in Terre Haute, but the United Way hopes to expand the program’s reach to smaller communities outside of the area once the program catches on.