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Kelley School Survey: Spending On Wearable Technologies Up

New survey results from the Indiana University Kelley School of Business suggest that spending on wearable technology could jump this holiday season.

The quarterly survey from the Center for Education and Research in Retailing asks more than 600 bloggers, called style gurus, what they’re buying and where they’re spending money.

Most of the gurus are women, and they write for the website College Fashionista.

John Talbott, research director for the Center for Education and Research in Retailing at the Kelley School, says in the first five quarters the survey was conducted, technology spending lagged a distant fifth behind other categories including apparel, accessories and footwear.

Now, Talbott says, the survey shows some style gurus are unimpressed with the innovations in apparel, meaning they’re going to spend their dollars on items like smart watches or the iPhone 6.

“I would suspect that we might be looking at 7, 8...10 percent increases in wearable technology spending, and perhaps low-level decreases in accessories, apparel and categories like that,” Talbott says.

He says if tastemakers are more interested in spending on wearable technologies then consumers will be, too.

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