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IU Study Shows Consumers Willing To Pay More For Sustainable Beer

beer.jpg

Brewing beer through sustainable practices conserves energy and reduces greenhouse gases. (Zach Herndon, WFIU/WTIU News)

A study done by Indiana University researchers suggests that consumers are willing to pay more for beer that is brewed through sustainable practices.

Brewing beer through sustainable practices conserves energy and reduces greenhouse gases.

IU researcher Sanya Carley says nearly 59% of study respondents are willing to pay $1.30 more for sustainably brewed beer.

“So this study really does tell them that there is an opportunity for them to do it and consumers will be responsive," Carley says.

Some breweries are already brewing sustainable beer products by using solar panels, water treatment plants, insulated brewing vessels, and repurposing steam from the brewing process.

Want to contact your legislators about an issue that matters to you? Find out how to contact your senators and member of Congress here.

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