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Indiana Hopes To Attract Businesses With Super Bowl

Streets in downtown Indy renamed after NFL teams.

Indiana is hoping to profit from corporate executives coming into town for the Super Bowl.

Speaking on WFIU’s Noon Edition, Super Bowl Host Committee Spokesperson Bill Benner says the committee has done the best it can to make its visitors feel welcome.

“Sixty-five percent of Super Bowl attendees are corporate decision makers, so that’s obviously a very important thing for Indianapolis to expose all our amenities to those kinds of people,” he says.

The Super Bowl committee estimated it had attracted around 600,000 visitors to Indianapolis as of Friday.

Indiana University Kelley School of Business Professor Shanker Krishnan says Hoosiers should not underestimate what can happen when business executives come together.

“Some of it could be that you’re actually taking the executive team over saying, ‘Hey nice job on we did last year.’ A little pat on the back,” he says. “So it could be a little of that going on, but it’s also a great opportunity to shake hands with other people, meet some new people and there could be some behind the scenes deals taking place.”

Whether Indiana’s economy gets a boost from these business deals will not be known until long after the Super Bowl is over and the visitors return to their homes.

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