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French Lick Hopes To Bring In $20M With PGA Tournament

By Gretchen Frazee

Posted May 18, 2015

The southern Indiana town of French Lick is expecting more than 40,000 visitors this week as it hosts the Senior PGA Championship-a major tournament for golfers over 50.

The tournament could be a major cash windfall for the small town. Other cities that have hosted the tournament brought in between $15 million and $20 million in tourism spending.

French Lick Resort's Director of Golf Operations Dave Harner says the resort's two golf courses are ranked the first and second best courses in the state and he's excited about the recognition they are getting beyond Indiana's borders.

"It takes us from a regional destination to a national destination and maybe even a worldwide destination," he says.

The Senior PGA Championship is being broadcast in 200 million homes via the Golf channel and NBC. The tournament begins Thursday.

But French Lick tourism officials are also hoping the tournament will attract repeat visitors to the region.

Visit French Lick West-Baden printed off a special visitors guide for the week that shows everything the towns have to offer.

"So our intention is that they will use this piece, explore the area while they are here, then realize there is so much more to see and do and then come back and visit us again," says Visit French Lick West-Baden Executive Director Misty Weisensteiner.

In addition the tournament, French Lick is hosting a festival downtown complete with food and live music.

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