The Indiana Farm Bureau and other farm-related groups are seeking the best way to brand “Indiana Grown” products.
The Indiana Grown initiative was created a couple of years ago to promote local produce. Lawmakers are now considering how to label those products in the grocery store.
“What we’re looking for, in general, is for the consumer to walk into a grocery story and know that product is from Indiana,” says Indiana Farm Bureau Retail Agriculture Business Specialist Bob White, who was one of several agriculture industry experts that met today.
He says they also want to know whether the Indiana Grown brand is really working. Right now, White says 90 percent of the food sold in Indiana is imported from other states or countries.
He says even a modest reduction in that figure would help Hoosier farmers immensely.
The commission is holding several additional meetings on the topic and will make its final recommendations to Indiana lawmakers.
Agriculture is a $28 billion industry in Indiana.