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Cuban’s $5 Million Gift Creates IU Media, Technology Center

Cuban has provided his professional expertise to shape the mission and technologies to be utilized in the center.

Indiana University could soon be the national leader in 3D broadcast and virtual reality thanks to IU alumnus Mark Cuban. In a ceremony Friday at Memorial Stadium, IU officials thanked Cuban for his gift of $5 million to create a first-of-its-kind, cutting edge, broadcasting and technology center.

“The world is changing,” Cuban says. “My dad likes to say you don’t live in the world you were born into, and it is actually even getting faster. You don’t live in the world that you graduated into. By the time you start as a freshman and then get into your senior year, the technology is all different.”

IU Athletics will partner with other university departments dealing with virtual reality, gaming, studio production and graphics in providing student involvement and curriculum.

IU President Michael McRobbie says IU will be the first college athletic department to utilize 3D replays at Assembly Hall and Memorial Stadium. The technology allows for limitless camera angles that not only go around the action but also above and in-between the players.

“This pioneering new center will provide IU students across the university with unprecedented access to the newest and most leading-edge media tools currently available in the technological marketplace,” McRobbie says.

The Mark Cuban Center for Sports Media and Technology will be housed in the west side of Assembly Hall.

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