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Indianapolis Colts Stealing Dejected Rams Fans

It was only a three-hour drive from Jordan Roose's home in southern Illinois to the former home of his beloved St. Louis Rams.

"I had season tickets, so it's close enough to drive to a few times a year, easy," says Roose.

But the owner of the Rams, Stan Kroenke, announced that St. Louis couldn't support the Rams, and they were moving to LA.

The Indianapolis Colts organization saw this as an opportunity. They've scooped up fans like Roose who are feeling dejected.

They tweeted out a map from St. Louis to Indianapolis and invited the displaced fans to join their fan base.



"You always want to have more fans, and in today's day and age with social media, you can have fans all across the country", says Galen Clavio, an Indiana University professor of sports media.

Fans help with everything from ticket sales to media ratings to merchandise sales.

"I'll always be a St. Louis Rams fan," says Roose, "I just- I can't be an L.A. Rams fan."

Roose says he's already planning a couple of visits to see the Colts. That's so he can get on the wait list for season tickets.

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