The next time you grab a cup of coffee in Bloomington, you might notice a message on your cardboard coffee sleeve.
More than 20 campus and local coffee shops are distributing coffee sleeves emblazoned with the message “Consent is Hot! Got Consent? Ask.”
The sleeves are part of a marketing campaign taking place during Sexual Assault Awareness Month in April. Several organizations, including the Indiana University Dean Of Students Office, the Monroe County Prosecutor’s Office and the Monroe County Sexual Assault Response Team, are behind the effort.
“This is a creative way to get the message out about an important issue in a college town,” Monroe County Prosecutor Chris Gaal says. “We received an enthusiastic response from local businesses eager to participate.”
The sleeves’ goal is to spur more dialogue on an issue frequently addressed by colleges, universities and even politicians such as President Barack Obama — the issue of sexual assault and the need for consent in sexual activity.
“The message of asking for consent is definitely the right one,” Debbie Melloan of IU’s Sexual Assault Crisis Service says. “It’s a message that’s always relevant.”
In addition to distributing the sleeves to area shops, the prosecutor’s office will also host presentations around campus to discuss consent and sexual assault.