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Carmel Company Develops App To Measure Beer Supply

beer

As bars and breweries around Indiana stock up for New Year's Eve, some are using an app from a Carmel company to make sure they're ready.

SteadyServ CEO Steve Hershberger says bars can't tell when they're running low because they can't see into a beer key, and brewers don’t know which beers are selling the fastest.

Hershberger founded SteadyServ to create a high-tech solution to this problem.

The result is the iKeg, a sensor that weighs how much beer is left, using a built-in wireless connection to SteadyServ's database.

And Hershberger says the Internet connection allows for more than learning how much is left in a keg.

"Things like weather, economic climate, demographics, things that are happening around the retailer's environment...we can provide all of that and give them a good picture as to not only what's going on today but what's likely to occur tomorrow," Hershberger says.

The connection also allows bars to advise customers via social media what's on tap.

Hershberger says SteadyServ maintains a database of more than 40,000 beers and the vessels they're shipped in, allowing the sensor to distinguish the weights of different brews.

And he says SteadyServ's customer base includes brewers, too.

"They benefit by knowing where their beers are, how old they are, where they're selling, what mix they're selling, the retailer gets a different view of similar things," Hershberger says.

He says brewers can't make adequate judgments on which beers are selling well unless they know how much customers are ordering in addition to how much they've shipped to the distributor.

"The goal being get the right beers in front of the right customers at the right time, so that when we walk in we never hear, 'Sorry, we're out.'," Hershberger says.

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