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Big Ten Team In The Playoffs Brings Benefits To IU

hoosiers

Ohio State University, a member of the Big Ten conference, is facing Oregon in the college football championship game today after upsetting Alabama on January 1.

Because Ohio State made the playoffs, Big Ten teams share a $6 million bonus. They don’t get any more for Ohio State making it to or winning the championship game.

IU assistant professor of sports communication Galen Clavio says the bonus is divided between all 14 universities in the conference – about $430,000 per university.

"So it’s nice, and any amount of money like that is going to help, but it’s not like it’s going to radically change the financial realities for IU athletics," Clavio says.

IU associate athletic director for fan experience Jeremy Gray agrees that doesn’t make a lot of difference in IU Athletics’ $75 million budget. Still, he says it definitely benefits the conference’s profile.

“I’m a firm believe that a rising tide lifts all boats," Gray says. "For a Big Ten team to be playing for the national championship helps the Big Ten brand, it will help television ratings, attendance numbers for Big Ten games next year, and I think that will include games in which IU is participating.”

Gray says he expects IU will also see more recruits in future years, but analysts have suggested having Ohio State in the championship could also increase the competition for recruits within Big Ten schools.

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