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true true true true true true

Acting Kinsey Director Co-Authors Study On How #MeToo Has Changed Dating

IU Professor and Kinsey Institute Executive Director Justin Garcia.

IU Professor and Kinsey Institute Executive Director Justin Garcia. (Zach Herndon, WFIU/WTIU News)

The Singles in America study, funded by Match.com, has been released with a focus on the #MeToo movement and how dating and interacting have shifted since.

#MeToo was started in 2006 by civil rights activist Tarana Burke to raise awareness of sexual assault and abuse in society. It experienced a resurgence in 2016, with over 12 million people posting the hashtag on social media within the first 24 hours.

The study, comprised of more than 5,000 singles, aimed to find out if the #MeToo movement has influenced people’s dating, work and social behaviors.

Justin Garcia is the acting executive director of the Kinsey Institute and a Ruth Halls Associate Professor of Gender Studies at Indiana University, as well as a Scientific Advisor to Match Group.

Garcia says researchers wanted to find out if a social media campaign could change behavior at a national or international level and needed data to answer that question.

“I do think that what the #MeToo movement has brought to light is there are a whole host of things that were going on and that still go on that aren’t necessarily what we think about initially when we think about sexual misconduct,” he says.

Garcia says that while most people think of sexual abuse as exploitation of employees and abuse of power, things like poor education and ignorance may also contribute.

“There are certain things you say in the workplace, is it a joke or is it harassment, is it friendly and flirty or is it offensive and unwanted?” Garcia says.

According to the study, 51 percent of men claim they changed their behavior in some way following #MeToo.

Garcia says millennial men in particular were more likely to report that the #MeToo movement influenced their behavior. He says that may be because the younger generation has had less time in the workforce and relationships and haven’t become accustomed to certain patterns of behavior.

Of the 51 percent of men who claimed they modified their behavior in some way, fourteen percent of them said it has made dating more difficult. Garcia believes it has a lot to do with traditional gender norms and how these social scripts are changing.

“And right now in the wake of this #MeToo movement, our expectations [of] certain types of gender behavior, particularly male assertiveness, is changing in America,” he says.

Garcia says some may wonder why, with a movement that has reached millions, it’s only 51 percent of men who claimed to have changed their behavior.

He believes this percentage shift is monumental.

“If you had a smoking cessation program or an alcohol intervention or diet intervention that 51 percent of your sample changed their behavior from something as simple as a posting on social media, that’s remarkable,” he says.

Garcia says that one-third of both men and women claimed to be more reserved when interacting with others and that making people think about their behaviors in different settings and how they interact with people is a fundamental cultural shift.

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