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Purdue Touts Successful Alcohol Sales At Sporting Events

By Adam Pinsker

Posted May 1, 2019

The bell tower at Purdue University on a clear day.

(WTIU/WFIU News)

Indiana is joining growing list of Big Ten schools selling alcohol.

IU plans to start selling beer and wine at football games this fall, it’s something Purdue’s been doing since 2003. 

The Boilermakers originally limited the program to premium seating sections but expanded it to all of Ross-Ade stadium in 2017.

Purdue also sells beer and wine at basketball games held at Mackey Arena.

University officials say they've noticed a drop in alcohol related incidents on gamedays since implementing the program.

“Beer and alcohol are probably not going away in our society, and we certainly are not out hocking alcohol in the stands, folks have to go purchase it as they would a hot dog or popcorn," said Athletic Department Spokesperson Tom Schott.

Fans at Purdue events are limited to purchasing two beers per game, which is the same policy Indiana will enact. Beer vendors reserve the right to refuse to serve beer to anyone who appears intoxicated.​

Rutgers and Illinois will also begin serving beer at sporting events this fall. Maryland, Minnesota, and Ohio State already serve beer at sporting events.

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