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New Study Examines Public Reaction To Major Events

By Taylor Haggerty

Posted June 15, 2017

Researchers at Indiana University-Purdue University Indianapolis are getting insight into how people react to major national events.

Research from a new study released by IUPUI's School of Public Health focuses on the public's reaction to the Sandy Hook Elementary School shooting in Newtown, Connecticut, in 2012.

The study analyzes 5.6 million firearm-related search queries by comparing data from the two weeks before the shooting with the two weeks that followed.

Nir Menachemi is a professor and the department chair of health policy and management in the School of Public Health and worked on the study. He says similar methods have been used in the past to help predict outbreaks of diseases like the flu, but this study proves it can do more.

"I think we are able to go further than that," Menachemi says. "Not in just detection of diseases, but maybe identifying what people are thinking, what people are feeling, what actions are people pursuing in the context of a major event?"

The study revealed that, following the Sandy Hook shootings, there was a dramatic increase in the number of searches connected to guns and ammunition. Traffic also increased to sites that appeared to be gun retailers.

But while Menachemi says most of the searches are from people looking for information, they aren't finding the resources they need.

"People are hungry for information, and they're not getting information from government or informational sources," Menachemi says. "They're typically getting their information from gun rights or gun control advocacy groups."

Menachemi says he hopes the study can contribute to the field of public health by assisting governmental and educational entities in developing new policies for informing the public following major events and tragedies.

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