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'Slow Flowers' Movement Champions Sustainable Blooms

By Sarah Fentem

Posted February 13, 2015

The National Retail Federation estimates 38 percent of people celebrating Valentine's Day will buy flowers for their sweetie this year.

The majority of those blooms will be imported from countries such as Colombia and Ecuador.

But Debra Prinzing, a garden expert and author of the book "Slow Flowers," says interest in locally sourced flowers is growing.

She says there's been a small-but-notable increase - about 20 percent - in the number of domestic cut-flower farms since 2007.

"Now people are realizing that cut flowers are a big part of agriculture and a big opportunity for new and emerging flower farmers," Prinzing says.

But the demand for local flowers hasn't grown as exponentially as the demand for local, sustainable food.

Prizing says that's because flowers are considered an indulgence.

"Flowers didn't really get brought into that conversation because, for many, they're considered a luxury," she says. "There's an invisibility to flowers. There's really no connection to where they were grown, how they were grown and what it took to get them to you."

And the way flowers are labeled could also be contributing to that invisibility.

"At the supermarket you see a sticker on every fruit or vegetable that tells you where it was produced," she says. "Consumers have a consciousness about the sourcing of the food they eat when they're at the supermarket. That type of labeling hasn't been forced on flowers."

Linda Chapman, who owns the Harvest Moon Flower Farm near Spencer, Ind., credits the proliferation of farmer's markets, along with the trend of rustic, country-themed weddings as reasons for buyers shying away from manicured, grocery store bouquets.

"They lack soul, they lack feeling, and they're stiff and they're ramrod and they're pretty," Chapman says. "But they also don't have this healthy, alive essence."

And fans of the slow flower movement say home-grown flowers are better for the environment and support the local economy.

"Local flowers that are grown with love," Chapman says. "They have love in them."

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'Slow Flowers' Movement Champions Sustainable Blooms

By Sarah Fentem

Posted February 13, 2015

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