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Indy Officials Say Final Four Weekend Was A Success

By Drew Daudelin

Posted April 6, 2015

Indianapolis played host to the Final Four this weekend. And despite the recent controversy surrounding Indiana's Religious Freedom Restoration Act, planners say the events went off without a hitch.

Artists including Weezer, Rihanna, and Cole Swindell performed at a three day public music festival.

Downtown Indy Marketing and Events Senior Vice President Bob Schultz says the city was deliberately designed for events just like this.

"All of this works. You know in a lot of cities you go to and you have an arena over here and 20 miles something over here, and over here something else, and it's a lot of driving. You come and park once, you enjoy the whole festivities," Schultz says.

Since Indiana didn't make it to the Final Four this year, there were a lot of out of state visitors to the city. Schultz says many fans were able to drive because of the state's close proximity to Wisconsin and Kentucky.

Kayla Geiwitz traveled from Wisconsin with her father. It was her first time in Indiana.

"This is great," Geiwitz says. "Drinking beer, partying, hanging out with cool people, great concerts, what else do you want?"

This is the city's seventh Final Four – it last hosted in 2010. This year city officials expected the Final Four to bring in about $70 million to Indianapolis.

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