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Bloomingfoods Acting GM On Communication, Pricing And Staff

Earlier in the month we told you how Bloomingfoods was restructuring after seeing a 20 percent drop in business. The company held a public meeting last week to gather input and the acting Bloomingfoods General Manager Paula Gilbertson says she's taking the public's response to heart as the company moves forward.

Listen to the full conversation with WTIU's Joe Hren below.

Hren: So Monday night's meeting was packed, standing room only. What did that reveal to you that night?

Paula Gilbertson: To me it revealed the community of Bloomington really cares about Bloomingfoods and it's an integral part of the community and people are concerned. They want to know and they want to help.

Hren: Most of what I've heard about were more administrative-type moves. Is that going to continue to happen or are there other plans for some sort of new marketing with the store.

Gilbertson: This is sort of phase one. The opportunities in Bloomington are great and I think the co-op serves the market very well. I think we can refine and change with the times and catch up with simple things that we didn't have to do 20 or 30 or 40 years ago.

Hren: And what are some of those things?

Gilbertson: We'll want to take advantage of social media in terms of having discussions, having more information, having more communication available.

Hren: And with those members, besides shopping, how do you keep them involved or do you want to keep them involved in this process of change that's going to happen?

Gilbertson: Member forums, on a monthly basis to have dialogue with the members of the board that they've chosen as their representatives, those are regularly scheduled. We will be sending out regular communication to members about the transition plan and what's happening with this. Bloomingfoods has this opportunity to open the doors wide and talk with its members.

Hren: So what now, you just had the meeting and I assume this will be a long process…what can people expect to start happening now?

Gilbertson: We'll kind take it one step at a time. We'll communicate more frequently and more often, we'll updated people and our next big push will be for the annual meeting in October.

Hren: This is a trend that's happening probably across the country. Are there other things that Bloomingfoods can learn outside of Bloomington to bring that here to help in that situation?

Gilbertson: We've noted that it has slowed down the growth of some of our co-ops when competition comes to town and there are more players. But it makes us better and makes us focus on those core strengths we have. I think we will have embraced a lot of what co-ops across the country have learned as competition has come into there area: there is something unique the cooperative ownership structure offers.

Hren: So besides the surveys, is there anything else the customers could see in the stores? Maybe prices or other items?

Gilbertson: Actually we're working on pricing right now to be implemented the first week of July and we're working hard on that as we speak. We're looking at where we have opportunities to adjust our prices and serve our members better. So hopefully you're going to see happier staff and staff more in tune with what's going on and more informed, so I would hope there would be more engagement with customers and staff.

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