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Big Red Liquors Launches Delivery App

By Sylvia Bao

Posted October 24, 2014

Some Indianapolis residents can get alcohol delivered right to their doors by a few taps of their fingers and a five dollar delivery fee.

Some Indianapolis residents can now order alcohol and have it delivered right to their doorsteps with a few taps of their fingers and a five dollar delivery fee.

Big Red Liquors and Drizly, a technology company powering alcohol delivery across the United States, announced a partnership Thursday to bring the delivery service to consumers in some areas of the city.

To access the service, consumers download the free Drizly app to their smartphones, verify they are of legal drinking age, and choose products from Big Red's inventory.

Bryan Goodwin, Drizly's vice president of sales and retail partners, says the app is convenient for consumers.

"Now you can go to Dominos online, and order your pizza and have that delivered to your door," Goodwin says. "The concept of Drizly is the same."

Big Red Liquors spokesman Matt Bell says with the help of Drizly's Propriety Forensic ID Verification technology, delivery drivers are able to scan buyers' ID to confirm they are legal drinkers.

But Bell says drivers can use discretion when leaving product with customers.

"If our drivers believe that the consumer who is ordering is intoxicated or the alcohol is likely to pass into the hands of minors based on the delivery circumstances, they have been trained and instructed to refuse that order," Bell says.

Brandon Thomas, Indiana State Excise Police Public Information Officer, says in some situations, trained employees from liquor stores are better than technology when it comes to preventing underage drinking.

"We used to come across some fake IDs that would actually scan good whereas the employees at Big Red Liquors stores are actually very good at detecting false IDs whether they use the app or not," Thomas says.

Bell says Big Red Liquors will not deliver alcohol to any college campuses, and are not planning to expand the service to other cities at this point.

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Big Red Liquors Launches Delivery App

By Sylvia Bao

Posted October 24, 2014

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