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Moment of Indiana History

Posts tagged movies

April 30, 2012


A still from Rouben Mamoulian's 1929 film Applause

Will H. Hays: Hollywood’s Moral Compass

As films became increasingly risqué in the Roaring 20s, Hollywood attempted to preempt governmental intervention with a self-regulating system, the Hays Code.

April 2, 2012


Ben Hur Coffee

Marketing Ben-Hur

An epic tale by a Civil War general spawned a marketing frenzy that set a precedent for the commercial campaigns accompanying every blockbuster movie today.

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