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Wondering What To Eat? This Machine Will Tell You

Kraft's newest advertising vehicle, the Meal Planning Kiosk, uses video analytics to tell you what you should buy.

grocery cart with celery and shopping list

Photo: BruceTurner (flickr)

The Meal Planning Kiosk is trying to help the 70 percent of shoppers who go to the store with no idea of what they want to cook.

Your days of scrambling at the grocery store to throw together a last-minute dinner may be numbered.

Enter Kraft’s newest advertising innovation, the Meal Planning Kiosk.

It’s a giant in-store touch-screen computer that scans your face using the ominously named “Anonymous Video Analytics.” It can detect your sex and age and will then make product recommendations. It will also offer up recipe ideas based on what type of event you’re shopping for and can then send it to your smartphone. (See a video about how this works here.)

Oh, and just in case you’re hungry, the machine will dispense a sample for you, too.

Kraft’s VP of Retail Experience Don King says they’re trying to help the 70 percent of shoppers who go to the store with no idea of what they want to cook.

The machine debuted at the 2011 Retail Federation show, but there’s no timeline as to if or when it might appear in grocery stores.

Read More:

  • Kraft Store Kiosk Scans Your Face Then Knows What to Feed It [Video] (Fast Company)
  • NRF BIG Show to Debut Innovation Station on EXPO Floor During 99th Annual Convention (National Retail Federation)
Carrie Schedler

Carrie Schedler is a senior at Indiana University studying journalism, English and French. She's originally from Columbus, Ohio, and still dreams often about salty caramel ice cream from Jeni's Splendid Ice Creams and baguettes from her semester abroad in Paris. Hopefully, she'll learn how to cook eventually.

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