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KFC Sues Chinese Companies Over Social Media Rumors

KFC, still reeling from a 2014 food scandal in China, is fighting back to protect its reputation against social media rumors.

KFC operates 4,600 restaurants in China.

KFC has sued several Chinese companies over rumors being spread on social media.

Three Chinese companies have posted claims about the global chicken restaurant operator, including one stating it has sold eight-legged chickens with six wings.

KFC has sued Shanxi Weilukuang Technology, Taiyuan Zero Point Technology and Yingchenanzhi Success and Culture Communication for sharing approximately 4,000 messages that the restaurant claims are false and damaging to its reputation.

The social media controversy is not the first damaging blow for KFC in China. Last year, parent company Yum Brands was reeling after an undercover video showed a supplier for the company using tainted meat.

KFC isn’t letting the social media scandal go lightly. The company is suing for 1.5 million yuan (or $242,000) and an apology from each company involved.

Read More:

  • KFC Sues Chinese Companies for Online Rumors About Its Food (ABC News)
  • KFC in China has not produced an eight-legged chicken. Its going to court to prove it. (Washington Post)
Liz Leslie

Liz Leslie is a journalist based in Chicago. When she's not writing about food, she's likely eating food. Or dreaming about food.

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